Fast Company’s Innovation Uncensored

Since its launch in 2005, all-natural Hint Water has become a recognized leader in the beverage industry, triumphantly changing the notion that drinks must contain sugar or diet sweeteners to have market appeal, while collecting numerous industry and consumer accolades and expecting a cool $50 million in revenue this year alone. On this visit to Hint Inc.’s headquarters, you'll get to see where some of today's most refreshing innovation goes down, and along the way pick up a few tried-and-true secrets on how to build a following and successfully market directly to your consumers.