Fast Company’s Innovation Uncensored

Step inside the world of “Do Good” entrepreneur Ido Leffler, founder of the global beauty brand Yes To and school supply company Yoobi. Ido will share the story of how he’s launched brands that are on the shelves of some of the biggest retailers — like Target, Walgreens, and others — and along the way, how he identified philanthropy, trust, and passion as the core for how to do business.