Fast Company’s Innovation Uncensored

Last year, timeless denim makers Levi Strauss & Co. quietly opened a new space in San Francisco: the Eureka Innovation Lab. Through a combination of tech, science and fashion, the lab team creates apparel prototypes for the cutting-edge designs that will end up on retail floors around the world. On this exclusive visit to the lab, the head of Global Product Innovation, Paul Dillinger, will take you through the team’s R&D process, offering a behind-the-scenes look at how denim is being redefined.